NEU is an award-winning licensing and merchandising company with a fresh approach to fan engagement. With roots in the licensing world beginning in 2012, NEU has secured hundreds of NCAA rights in the apparel and accessories space. Now, NEU works with brands, teams, events and organizations of all kinds to create and distribute wearable passions to fans globally. Combining design, sourcing, and distribution expertise with creative execution, NEU works to build customer relationships and brand value for the long term.
NEU works with you to facilitate and accelerate brand direction to increase fan engagement. This is a collaborative process where we gain insight to the challenge, brainstorm options, and agree on the strategic direction to meet objectives.
CONCEPT DESIGN & EXECUTION
From physical products to digital stores and mobile pop-up shops, NEU works with you to create your ideal fan experience. Our design team works closely with operations to make sure what is presented on paper looks even better in execution.
LOGISTICS & DISTRIBUTION
NEU manages the sourcing, warehousing, distribution, and end to end fan engagement strategies so you can focus on your business. Fan satisfaction is our top priority so we are determined to ensure the superior customer experience from start to finish.